Why Isn't Business Preparing More for the Future of Aging?

It’s no secret that Americans are living longer and working longer or that both trends are likely to continue. People over 65 made up 13% of the U.S. population in 2000; they’re expected to be 20% by 2030. AARP estimates that Americans over 50 now spend $7.1 trillion annually and, as their numbers grow, that figure will more than double, to $15 trillion by 2020. So why aren’t American businesses preparing better for the future of aging, to serve their employees and their customers? And what should they be doing?