7/17/2013 – Consumers Make Gut-Based Financial Decisions (MediaPost)

Researchers find that financial decisions are influenced more by people’s subjective feeling of how much they know than what they actually know about potential investments, according to a new set of studies.

A paper that appears in the June 2013 issue of the American Marketing Association’s Journal of Marketing Research shows that people are more likely to choose investment options that they feel they understand better, regardless of how much they actually know about them.

Read the full article at MediaPost.