Ronald Howard

Professor of Management Science and Engineering and, by courtesy, of Management Science in the Graduate School of Business

Research interests: Decision analysis discipline, the development of a language of decision-making, and how people make life-and-death decisions

Email: [email protected]

Phone: (650) 723-4176

Terman 420
Stanford, CA 94305


Alain Enthoven

Marriner S. Eccles Professor of Public and Private Management, Emeritus Research interests: Financing and delivery of health care in the United States and other industrialized nations; cost-benefit decisions in health care Email: [email protected] Phone:(650) 723-0641 Address: Graduate School of Business 222 Stanford University Stanford, CA 94305 Website:

Jennifer Aaker

General Atlantic Professor of Marketing; Ormond Family Faculty Research interests: Time, money and happiness; emotions and health; culture and global brands; psychology of giving Email: [email protected] Phone: (650) 724-4440 Address: Graduate School of Business Stanford University 518 Memorial Way Stanford, CA 94305 Website: