F.T.C.’s Lumosity Penalty Doesn’t End Brain Training Debate
Lumosity’s ads, seemingly ubiquitous, appeared on television, radio and podcasts. The company purchased hundreds of search engine keywords so that computer users seeking information on dementia, Alzheimer’s and memory would encounter its online ads.
Broader questions of whether cognitive training works, and for whom, still generate considerable debate, given that human brains change and grow throughout life, a quality called “neuroplasticity.”
Read the full article at The New York Times.