Social Media in the M.B.A. Classroom
At the Stanford Graduate School of Business, a course titled "The Power of Social Technology," taught by marketing professor, and Center on Longevity Faculty Affiliate, Jennifer Aaker, promotes social good through nonprofit businesses. Whereas much is written about the mechanics of using Facebook, Twitter, and the like, Aaker's course addresses how to leverage the power of social technology to make a difference. By studying the Obama campaign, Kiva, eBay, and Nike, students learn how social technology can create political change, and how social good and profit-making can be compatible.