LIN MAC MASTER
Lin Mac Master serves as Strategic Advisor for the Center’s Corporate collaborations. Mac Master is an accomplished marketing and revenue leader with extensive expertise in sales, brand development, product lifecycle strategy, brand innovation and customer experience strategies. She specializes in healthcare and longevity and has led marketing for several global corporations including AARP, Group Health Cooperative, Optum/United Healthcare, and the American Cancer Society. Most recently as Chief Revenue Marketing and Communications Officer at The American Cancer Society, Mac Master was responsible for designing, leading and integrating a newly-formed revenue organization that brought together marketing and sales for the first time in the organization’s history. She previously led the development and delivery of integrated marketing at AARP, Optum Health, and Group Health, with core responsibilities at each of these organizations which included developing the vision and strategy to acquire and engage patients in long term healthy behaviors.