B.J. Fogg
Director, Persuasive Technology Lab
Research interests: Creating insight into how computing products–from websites to mobile phone software–can be designed to change people’s beliefs and behaviors; technology for creating health habits; mobile persuasion; the psychology of Facebook
Department: Persuasive Technology Lab
Email: [email protected]
Address:
P.O. Box 20456
Stanford University, Stanford, CA 94305
Website: http://www.bjfogg.com