B.J. Fogg


Director, Persuasive Technology Lab

Research interests: Creating insight into how computing products–from websites to mobile phone software–can be designed to change people’s beliefs and behaviors; technology for creating health habits; mobile persuasion; the psychology of Facebook

Department: Persuasive Technology Lab

Email: bjfogg@stanford.edu

Address:
P.O. Box 20456
Stanford University, Stanford, CA 94305

Website: http://www.bjfogg.com