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Avivah Wittenberg-Cox

Avivah is CEO, writer, speaker, coach, consultant, change agent – depending on the call and the context. She is a global expert on 21st century leadership, gender and generational balance, longevity and the future of work and careers. Avivah is a Harvard 2022 Advanced Leadership Fellow and researches longevity, gender differences in ageing and how to manage individuals and teams through the 3rd and 4th Quarters of 100-year lives. Themes summarised in her latest graphic book Thriving to 100 – Through Life’s 4 Quarters.

The Corporate Context
As the CEO of 20-first, Avivah works with organisations focused on capturing the competitive advantages of the future of work and the impacts of changing demographic trends on talent and markets. Author of WHY Women Mean Business (Wiley), and 7 Steps to Leading a Gender-Balanced Business (HBR), she is also a regular contributor to Harvard Business Review and Forbes, as well as a sought-after speaker with three TEDx talks. Avivah was given a Lifetime Achievement Award for Gender Balanced Leadership by PWN Global, was named one of the world’s 40 Most Inspiring Women Over 40 and was recently featured in a Financial Times article on how women are changing the future of management. She’s on the Boards of the UK National Innovation Centre for Ageing (NICA) and the Chartered Management Institute’s Everyone Economy. She’s an Ambassador for the Stanford Center of Longevity and the Global Peter Drucker Forum in Vienna.

A Personal Note
In her own 1st and 2nd Quarters of life, Avivah grew up in Canada, attended the University of Toronto as a joint Computer Science/ Comparative Literature major, went to Paris for a year and stayed for 30, completing an MBA at INSEAD along the way. Avivah holds 3 passports (CDN, F, CH), lives in London with her sculptor husband and visits her two grown, gender-balanced children, a son and daughter based in Dakar and New York. She is tracking her own move into her 60s in a weekly newsletter called elderberries.

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