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Stanford research casts sober light on Russia's mortality crisis

While many have blamed Russia's economic and political transition for the increase in deaths following the Soviet Union's collapse, Stanford's Grant Miller and Stanford Center on Longevity faculty affiliate Jay Bhattacharya pin new blame on the demise of an effective anti-alcohol campaign. Read the full story at the Stanford Report >>>

Positive Psychology: Fundamental Assumptions

Authors: M.E.P. Seligman Publication: The Psychologist Year: 2003 Focus Area: Emotion, Motivation, Decision Making Relevance: Positive psychology provides a different perspective on motivation, emotion, and ultimately decision making, and in so doing contributes to a balanced understanding of consumer behavior. Summary: This article frames the field of positive psychology, outlining important terms and concepts and […]

Positive Illusions and Well-Being Revisited: Separating Fact From Fiction

Authors: Shelley E. Taylor, University of California, Los Angeles; Jonathon D. Brown, University of Washington Publication: Psychological Bulletin Year: 1994 Focus Area: Self illusion, Mental health, Decision making Relevance: People have an occasionally problematic tendency to see themselves in an excessively positive light, which may prompt them to take greater risks, fail to appreciation their […]

Instilling Resistance to Scarcity Advertisement

Authors: Savia A. Coutinho and Brad Sagarin, Norther Illinois University Publication: Studies in Learning, Evaluation Innovation and Development Year: 2007 Focus Area: Decision Making, Emotions, Prevention, Persuasion Relevance: Reducing the incidence of fraud depends in part upon reducing the public’s susceptibility to the tactics of fraudsters.  People are more vulnerable when they deny their own […]

Dispelling the Illusion of Invulnerability: The Motivations and Mechanisms of Resistance to Persuasion

Authors: Brad J. Sagarin, Northern Illinois University; Robert B. Cialdini and William E. Rice, Arizona State University; Sherman B. Serna, Northern Illinois University Publication: Journal of Personality and Social Psychology Year: 2002 Focus Area: Prevention, Education, Profile Relevance: Reducing the incidence of fraud depends in part upon reducing the public’s susceptibility to the tactics of […]

Consumer Fraud and the Aging Mind

Authors: Denise C. Park, University of Illinois at Urbana Champaign Publication: Scientific Testimony Presented to The Senate Special Committee on Aging Year: 2005 Focus Area: Prevention, Decision Making Relevance: The author outlines the vulnerabilities associated with a gradually degenerating mind and some of the communication strategies that can help marketers, public policy makers, and advocacy […]

Consumer decision making and aging: Current knowledge and future directions

Authors: Carolyn Yoon, University of Michigan; Catherine A. Cole, University of Iowa; Michelle P. Lee, Singapore Management University Publication: Journal of Consumer Psychology Year: 2009 Focus Area: Decision making, Aging Relevance: Understanding of the effects of age on consumer decision making is necessary to understand what leads older consumers to accept fraud and what methods […]

Amygdala Responses to Emotionally Valenced Stimuli in Older and Younger Adults

Authors: Mara Mather, University of California, Santa Cruz; Turhan Canli, State University of New York, Stony Brook; Tammy English, Sue Whitfield, Peter Wais, Kevin Ochsner, John D.E. Gabreli, and Laura Carstensen, Stanford University Publication: Psychological Science Year: 2003 Focus Area: Aging, Emotion, Memory Relevance: Focusing on the positive and forgetting the negative emotional content of […]

Aging and Emotional Memory: The Forgettable Nature of Negative Images for Older Adults

Authors: Susan Turk Charles, University of California, Irvine; Mara Mather, University of California, Santa Cruz; Laura Carstensen, Stanford University Publication: Journal of Experimental Psychology Year: 2003 Focus Area: Emotion, Memory, Aging Relevance: Understanding what information is most likely to be retained by different population segments helps explain why older adults may be more likely to […]

Affective Forecasting: Knowing What to Want

Authors: Timothy D. Wilson, University of Virginia; Daniel T. Gilbert, Harvard University Publication: Current Directions in Psychological Science Year: 2005 Focus Area: Decision Making, Emotion, Prevention Relevance: Poor financial decisions, such as falling for a scam, may in part result from a person’s inability to accurately forecast what will make them happy.  If we first […]