AARP dangles $10K prize in front of startups to help aging population – TechCrunch

A team of impetuous 20-something-year-old startup founders may not automatically reach out to the AARP to bring its products to market. Ignoring the aging population isn’t the sharpest move, however. With its Innovation Champion Award, AARP wants to highlight that those over 50 have sacks of disposable cash and aren’t afraid to spend it — as long as the value is there.