6/27/11 – STUDY: Consumers Are More Likely To Buy Products Marketed With (Some) Negative Information

Attention, marketing directors: Stanford and Tel Aviv University researchers found that consumers are more likely to buy your product if you reveal that it’s not perfect.
The key to selling, they say, is offering up a raving review, and then a “small dose” of negative information at the end. This accentuates the positive and establishes trust.

Read the full article at Business Insider