They’re not “matures” or “seniors,” and they’re definitely not “elders.” In fact, baby boomers would rather not be labeled at all, thank you very much.
https://longevity.stanford.edu/wp-content/uploads/2017/05/new-logo2-01-300x107.png00adminhttps://longevity.stanford.edu/wp-content/uploads/2017/05/new-logo2-01-300x107.pngadmin2013-06-17 20:22:292013-06-17 20:22:296/17/2013 - Never call a baby boomer ‘old’