5/3/2016 – Financial fraud targeting older adults often involves appeals to emotions

An appeal to emotions like excitement or anger is a key persuasion tactic used by fraudsters to mislead the elderly.

That’s the key finding in a new report from the Stanford Center on Longevity. Excitement and anger – known as “high arousal” emotions – can lead to risky decision-making compared with “low-arousal” emotions, such as feeling depressed, bored or tired.

Read the full article at Stanford News Service.