4/23/2013 – Hollywood's hot new target demo? Baby Boomers

For years, teens and twentysomethings fond of 3-D spectacle and comic-book action have topped the film industry’s most-wanted list of customers. But with increasing competition for entertainment dollars from gadgets, video games and online outlets, Hollywood is courting a more reliable group: the 76 million or so Americans born during the Baby Boom years, 1946 to 1964.

Read the full article at USA Today.

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