12/7/2013 – Designing behavior for better health

As director of the Stanford Persuasive Technology Lab, BJ Fogg, PhD, studies human behavior and designs ways to influence it, whether on the computer, on a mobile phone or in other areas of life. In this video on the Robert Wood Johnson Foundation website, Fogg discusses what makes a good candidate to implement healthy behavior change for the long term.

Watch the video at Scope.