David Weigelt heads the Innovation team at Home Instead Senior Care – the global leaders of in-home care for seniors. He is dedicated to developing the next generation of home care while maintaining the high quality of life that is the hallmark of Home Instead services. Prior to joining Home Instead Senior Care, David was the President and CEO of Immersion Active, a digital marketing agency focused on helping companies reach the 50–plus market. David founded Immersion Active in 1998 and under his leadership, the company has been responsible for over $1.5 billion in successful online transactions.

David sees himself as part of a growing ecosystem with an important mission – changing the face of aging. He is the co–author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement, a book praised for its innovative mix of “behavioral theory and cutting edge Internet marketing strategy.” Other contributions include the publication of Silver Tsunami, the leading ebrief on the mature markets; founding the International Mature Marketing Network (IMMN) webinar series; as well as speaking nationally and internationally on the topic of innovation and marketing to boomers and seniors. He was a founding board member of IMMN and is an active member of The Society, an international group of thought leaders on aging.