Gretchen Addi is an Associate Partner and Portfolio Lead in the Bay Area for IDEO. She is currently co-leading The Powerful Now, a collaborative platform by IDEO, SYPartners, and kyu to reimagine how we conceive of, design for, and experience aging around the world. It is a call to action for making aging a force for social and economic growth.

Since joining IDEO in 2000, Gretchen has participated in a diverse range of projects as a design researcher and project leader as well as various leadership roles in the San Francisco location. She brings a strong strategic point of view to all of her work, both from a brand and service perspective. Prior to IDEO, she worked in architecture and interior design globally for over 25 years.