Naoko Shirota is the Director of Business Intelligence at Home Care Assistance, a pioneer in the rapidly expanding senior care market with a mission to change the way the world ages. Naoko has led innovation and analytics efforts at Home Care Assistance; these initiatives include the national launch of the Cognitive Therapeutics Method, a science-based activities program designed to keep aging minds sharp and engaged, a data collection project to improve health outcomes and independence of clients aging at home, and a pilot testing the use of telepresence robots to enhance social connectedness and emotional wellbeing among older adults. Naoko holds an MBA from Stanford’s Graduate School of Business and a BA in Economics from Keio University in Tokyo, Japan.