Jeff Makowka

Director of Market Innovation, AARP

makowkaJeff Makowka has over fifteen years’ experience in strategic consulting and market research. For more than half of that time, he has been focused on the wants and needs of those 50 and older, both domestically and internationally. As Director of Market Innovation at AARP, Jeff helped to launch, and now co-manages, the Innovation@50+ initiative, which aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the program enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry, and not-for-profits to spur innovation to meet the needs and wants of people over 50. A frequent public speaker and recognized expert on the needs and wants of the 50+, Jeff  has been quoted in publications such as Fast Company,, USA Today, and AARP the Magazine. Jeff earned a BA in Philosophy and English Literature from St. Michael’s College and a MA in Philosophy from the Katholieke Universiteit Leuven.