Yedi70

Yedi70 (Mind)

Team Lead: Özge Armutcu
University: Koc University at Istanbul

A social network and informational resource for seniors connected to an online marketplace, Yedi70 was partly inspired by attendance at the Global Summit on Aging 2.0 in San Francisco last May, where the team met the managing board of the Stanford Center on Longevity. “We were very inspired by their mission, and we noticed that our vision matched theirs,” says team lead Özge Armutcu. “This was the reason that we decided to pursue this challenge.”

Yedi70 was also motivated by a personal tragedy among the team:

“Fatih, one of our cofounders, lost his grandmother in 2013 due to pancreatic cancer. After this loss, he talked with her friends, now the partners of Yedi70. After further research, we found that there was a reality that we were never aware of: the world is aging drastically. We started thinking about how we could improve quality of life and preventative health among seniors.”

Time Developing Yedi70
“We started the project on July 6th 2015, and the website was launched in October 2015. We are still using the first version of our design; however, day by day we are implementing new features while keeping the core essence of our design. For instance, we launched our personalization technology in February 2016.”

Design Lessons Learned Creating Yedi70
‘From our initial research, we found out that the world population is aging drastically. During our testing period, we noticed that people needed guidance and systematic recommendations along with services that they can easily access through a personalized marketplace.”

Future Plans for Yedi70
“By the end of December 2016 we would like to reach 300,000 members in Turkey. We believe that our design is not bound to any location, but on the contrary, can be a global solution for seniors. Starting in 2017, we want to scale our model to the US market, and then expand our model globally.”