Stanford Center on Longevity Design Challenge Finals 2024

April 9, 2024


Why Experimenting beats Planning for Start Ups
Perry Klebahn, Founder, Stanford LaunchPad Accelerator; Adjunct Professor and Director of Executive Education, Stanford


Asterisk is a modular board game designed for individuals with dementia that focuses on cognitive stimulation and fine motor skills. (Awarded 1st prize.)

University of Navarra, Spain
Belén García López & Andres Tabera

Bala is a digital app and game kit that provide financial literacy education for women support groups. (Awarded 2nd prize.)

Delhi Technological University, India
Sara Sanwal & Arya Bhushan

KUR is an online platform that provides practical tips and resources for first-time parents, including local programs and access to featured relevant businesses in Rwanda.

African Leadership College, Mauritius
Celine Barbara Gwiza, Aline Utetiwabo, Justus Wamswa Chemirmir, & Yash Sailesh Chudasama

LifeQuest is a tablet simulation game that helps those with intellectual and developmental disabilities (IDD) learn important life skills. (Awarded 3rd prize.)

Northwestern University, USA
Anjali Kalavar, Joseph Murphy, Ryan Noble, & Shelsea Veloz

Limitless Financial
Limitless Financial is an online platform that teaches teenagers money management and guides them toward financial stability.

Universidad Iberoamericana, Mexico
Nataly Serur, Barbara Zapata, & Raul Zamora

Reframe is an activity set with an integrated mobile app that helps students explore potential paths in the transition from school to career.

Stanford University, USA
Katelyn Chen & Christy Wang

Setu is an online platform that links recently retired individuals with young start-ups, fostering an intergenerational exchange of resources.

Delhi Technological University, India
Tanmay Wadhankar & Tanvi Mathur

Tradeways is a service designed to raise awareness of skilled trade career opportunities and foster community among young adults interested in trades and non-college pathways.

San Francisco State University, USA
Shannon Richey, Robert Bolduc, & Sarayu Polkampally


Stanford Center on Longevity Design Challenge 2024 Awards

1st prize: $10,000 (Asterisk)
2nd prize: $5,000 (Bala)
3rd prize: $2,000 (LifeQuest)


Stanford Student Founders Panel

A conversation with current Stanford Graduate School of Business MBA candidates about their longevity start-ups and beginning the entrepreneurial journey.

Panelists: Weston Ballard & Emily Sheng
Moderator: Marie Conley-Smith, Stanford Center on Longevity


Reimagining Education and Learning for Long Lives

Marie Conley-Smith, Stanford Center on Longevity


The Challenge is made possible by generous sponsorship from a number of companies and foundations. Lead sponsorship is provided by Target and Finance of America Reverse. Additional financial support has been provided by the American Honda Motor Company, Eskaton, Halbert Hargrove, Odyssey Group Coaching LLC, Tushara Dilanie, and Wealth Architects.

Samira Daswani, CEO, Manta Cares
Andrew Foster, Advanced Design Director, American Honda Motor Co., Inc.
Mary Furlong, CEO, Mary Furlong & Associates
Amelia Hay, VP of Startup Programming, AARP
John Hutchens, VP of Revenue Optimization, Finance of America Reverse
Mark Johnsen, CEO & Founder, Wealth Architects
Sheri Peifer, CEO, Eskaton

Tushara Dilanie Canekeratne (Bala), Founder & CEO, Nadastra, Inc.; Stanford Distinguished Careers Institute
Glenn Osaka (Tradeways), Consulting Executive, Advisor, and Board Director; Stanford Distinguished Careers Institute
Abhi Patwardhan (Setu) Startup Mentor; Longevity Ambassador; Stanford Distinguished Careers Institute
Julia Randell-Khan (Setu), Director of Partnerships, The Purpose Xchange; Stanford Distinguished Careers Institute
Avanish Sahai (Limitless Financial), Board Member, Advisor, Investor and Former Tech Executive; Stanford Distinguished Careers Institute
Luciano Snel Correa (Reframe), Former CEO and Partner of Icatu Seguros and Icatu Vanguarda Asset Management; Stanford Distinguished Careers Institute
Emilio Umeoka (Asterisk), Former VP Enterprise Sales, Apple; Stanford Distinguished Careers Institute
Avivah Wittenberg-Cox (Kur), CEO, 20-first; Longevity Ambassador
Tami Zhu (LifeQuest); AI and Digital Media Executive; Stanford Distinguished Careers Institute

Russ Hill, Stanford Center on Longevity Advisory Council Chair