UX Strategist, Strategy & Solutions Division, Honda R&D Americas, Inc
Christopher Tarchala is a UX Strategist in the Strategy & Solutions Division of Honda R&D Americas, Inc. He works on new business strategy for the North American region, with a focus on digital development. He is currently leading a project to reimagine Honda’s overall mobile experience, in part through the complete unification of their existing suite of apps.
Christopher holds a Bachelor of Science in Industrial Design, with specialty in Automotive and UX Design.
Christopher believes that the responsibility of Honda is to create value for people by bringing joy through our products and services. His hope for Honda is that the company is able to successfully evolve their current business model, create new value for people, and significantly reduce their carbon footprint (sooner rather than later).