Bangladesh University of Professionals, Bangladesh
A re-usable anti-microbial sanitary napkin.
Thanks for the presentation. I have a few questions. How common are vaginal infections currently among your target groups? How can this product be cleaned in communities without clean running water?
Hello sgarvey, I hope you are doing well. First of all, thank you for going through the presentation patiently and asking thought-provoking questions. As we reflected on our idea, sensibilities, vision and current situation, we came up with the following solutions: Ans: (1) In Bangladesh, 75% of reproductive women who do not have access to proper and hygienic sanitary napkins includes factory workers, university students, school girls in rural areas, working women living in ladies hostel and housewives of lower middle income group. Most Bangladeshi families are too poor to buy sanitary pads. Among our target group, the uses of… Read more »
Congratulations. What is the material this is made of? How can you be assure w repeated use these stay hygienic? How will you reach your target consumer?
Hello agoldstein, Thanks for your thoughtful questions. Please find the answers below Ans: (1) Prothoma pad is a three-layered product. The acquisition layer or the first layer is made of terry fabric (microfiber, it is highly absorbent in nature). The absorbent core or middle layer is made of white terry fabric (embedded with anti-microbial technology) and the barrier sheet or last layer is made of polystyrene fabric (non-permeable). The chemical formula embedded coupled with the combined action of the used fabrics makes the transmission of any sort of liquid or leakage quite impossible and resist the fixation of stain in… Read more »
Thank you for your presentation. The user need is clearly stated.
are you expecting women to have multiples of your product? In other words, wear one, and have several to change into?
There are similar products out now, for menstruation and also incontinence. Have your researched these products?
Hello jnakagawa, Thank you for the questions. Please find the answers below Ans : (1) Well, we expect a women to buy a packet of Prothoma (4 pieces; 3 super day pads, 1 long night pad) and reuse it according to their convenience for 4 months as each pad can withstand up to 35 washes. Ans: (2) If we consider the context of Bangladesh, to date no entity offers anti-microbial reusable pads. However, there are few market players which has targeted the same classes of women, but they could only manage to cater to 25% of the reproductive women out… Read more »