Chief Executive Officer, Prudential Singapore

Wilf Blackburn assumed the position of Chief Executive Officer (CEO) of Prudential Singapore with effect from November 2016.

Wilf is an industry veteran with close to three decades of diverse life insurance experience, having lived in seven Asian countries over the past 18 years.

Wilf joined Prudential Corporation Asia in Hong Kong in 2012 and initially led new market initiatives.  This role included overseeing the launch of Prudential’s business operations in Cambodia and the establishment of Prudential’s representative office in Myanmar and Laos.  In July 2014, Wilf was appointed as CEO of Prudential Vietnam, and subsequently as Vietnam Country Head, also overseeing the asset management and consumer finance business.

Prior to joining Prudential, Wilf was with Allianz for over 11 years, where he was CEO of their life insurance joint ventures in China, Thailand and the Philippines and Regional GM, Life & Health Insurance for Asia. Before Allianz, Wilf worked in the United Kingdom for three life insurers after commencing his career with a firm of consulting actuaries.

Wilf, a British national, qualified as a Fellow of the Institute of Actuaries (FIA) in 1995. He has an MBA from the University of Bath and a BSc (Mathematics – 1st Class Hons.) from the University of Newcastle upon Tyne (his home town).  Wilf has been a postgraduate student at the City University (now CASS), SAID Business School (Oxford University) and Harvard Business School.