Entries by admin

Social Media in the M.B.A. Classroom

At the Stanford Graduate School of Business, a course titled "The Power of Social Technology," taught by marketing professor, and Center on Longevity Faculty Affiliate, Jennifer Aaker, promotes social good through nonprofit businesses. Whereas much is written about the mechanics of using Facebook, Twitter, and the like, Aaker's course addresses how to leverage the power […]

Redesigning Long Life

In less than one century, life expectancy has increased by an average of 30 years in developed regions of the world. Quite suddenly, there are more people living longer in the world than ever before in human history and they are accounting for an increasingly greater percentage of the world population. Improved longevity is, at […]

Faces of Aging: The Lived Experiences of the Elderly in Japan

Edited by Center on Longevity Faculty Affiliate Dr. Yoshiko Matsumoto and published by Stanford University Press, Faces of Aging is a new book that examines a wide variety of elder-related issues in Japan’s rapidly aging population through the eyes of those actually living through them.  Each chapter focuses on the personal experiences of real people, “going beyond […]

Stanford research casts sober light on Russia's mortality crisis

While many have blamed Russia's economic and political transition for the increase in deaths following the Soviet Union's collapse, Stanford's Grant Miller and Stanford Center on Longevity faculty affiliate Jay Bhattacharya pin new blame on the demise of an effective anti-alcohol campaign. Read the full story at the Stanford Report >>>

Positive Psychology: Fundamental Assumptions

Authors: M.E.P. Seligman Publication: The Psychologist Year: 2003 Focus Area: Emotion, Motivation, Decision Making Relevance: Positive psychology provides a different perspective on motivation, emotion, and ultimately decision making, and in so doing contributes to a balanced understanding of consumer behavior. Summary: This article frames the field of positive psychology, outlining important terms and concepts and […]

Positive Illusions and Well-Being Revisited: Separating Fact From Fiction

Authors: Shelley E. Taylor, University of California, Los Angeles; Jonathon D. Brown, University of Washington Publication: Psychological Bulletin Year: 1994 Focus Area: Self illusion, Mental health, Decision making Relevance: People have an occasionally problematic tendency to see themselves in an excessively positive light, which may prompt them to take greater risks, fail to appreciation their […]

Instilling Resistance to Scarcity Advertisement

Authors: Savia A. Coutinho and Brad Sagarin, Norther Illinois University Publication: Studies in Learning, Evaluation Innovation and Development Year: 2007 Focus Area: Decision Making, Emotions, Prevention, Persuasion Relevance: Reducing the incidence of fraud depends in part upon reducing the public’s susceptibility to the tactics of fraudsters.  People are more vulnerable when they deny their own […]

Dispelling the Illusion of Invulnerability: The Motivations and Mechanisms of Resistance to Persuasion

Authors: Brad J. Sagarin, Northern Illinois University; Robert B. Cialdini and William E. Rice, Arizona State University; Sherman B. Serna, Northern Illinois University Publication: Journal of Personality and Social Psychology Year: 2002 Focus Area: Prevention, Education, Profile Relevance: Reducing the incidence of fraud depends in part upon reducing the public’s susceptibility to the tactics of […]

Consumer Fraud and the Aging Mind

Authors: Denise C. Park, University of Illinois at Urbana Champaign Publication: Scientific Testimony Presented to The Senate Special Committee on Aging Year: 2005 Focus Area: Prevention, Decision Making Relevance: The author outlines the vulnerabilities associated with a gradually degenerating mind and some of the communication strategies that can help marketers, public policy makers, and advocacy […]

Consumer decision making and aging: Current knowledge and future directions

Authors: Carolyn Yoon, University of Michigan; Catherine A. Cole, University of Iowa; Michelle P. Lee, Singapore Management University Publication: Journal of Consumer Psychology Year: 2009 Focus Area: Decision making, Aging Relevance: Understanding of the effects of age on consumer decision making is necessary to understand what leads older consumers to accept fraud and what methods […]