Professor Aaker's area of expertise lies in the psychology of time, money and happiness. She also works on (a) culture- i.e., how individuals across distinct cultural contexts feel, think and experience events in different (and sometimes very similar) ways, (b) giving- i.e., getting people to give and the relationship between giving and health, and (c) the psychology of consumer-brand relationships.

Contact info:

aaker_jennifer @ gsb.stanford.edu

Graduate School of Business
Stanford University
518 Memorial Way
Stanford, CA 94305-501

Phone: (650) 724- 4440
Fax: (650) 725- 6152

Personal URL: http://faculty-gsb.stanford.edu/aaker/